Walmart Vs Target Essay examples -- Business Retail Industry

INTRODUCTIONSince 1962 and the beginning of the can retailer merchandise Wal-Mart has been ahead of the retail game. By 1967 there were 24 Wal-Marts that had grossed 12.6 million dollars. In just 7 years Wal-mart had spread into 9 states. By 1979 Wal-Mart was the fastest terminal to reach a billion dollars in sales. In 2005 Wal-Mart has 3,800 domestic stores along with 3,800 stores internationally, and had made over 312 billion dollars. As you can see the Wal-Mart empire has grown monumentally. To move into this segment of the market would be tough. The first Target store was also opened in 1962. It was demoralizeed under the Dayton Hudson Corporation. As you can see the Target mickle has a decorated past as well. Target now has 1,300 stores in 47 states. The store count itself is still a lot less than Wal-mart. For every one Target store, there is three Wal-Marts. To put together a plan of action we must first research many facets of the Wal-Mart corporation su ch as market, Products, and Services provided. From these main areas we will be qualified to put together a plan for immediate implementation. Products/Services/MarketingThe first area to be observed is the products that Wal-Mart sells compared to Target. Wal-Mart offers products in the areas of Apparel, Baby, Books, Electronics, Garden and patio, Gifts and Flowers, Home, Jewelry, Pets, Sports, Toys, telecasting Games, Automotive, as well as groceries, and cleaning supplies. on with being the worlds largest retailer, Wal-Mart is also the worlds largest grocer. A full grocery center has been added to many of the Wal-marts nation wide. Wal-Marts close to current goal is to become a player in the ingrained food market. Adding organic foods to... ...nd many not covered by health insurance. On recent visits to both stores I noticed the Target store was cleaner, and the customer service was better than Wal-Mart. SummaryAfter looking at the Business practices, marketing, p roducts, and services of Wal-Mart I no longer have a doubt that we can compete with Wal-Mart, but the new question is do we want to? In order for Target to be a competition with Wal-Mart, Target would have to lower its store standards, treatment of employees, and target market. Along with these things Target would also have to go against one of its store standards, and start buying products that were made using slave and or child labor. A few ways that Target could improve by imitation would be through increasing its in store services. The recent addition of the clinic in store is a new and innovative idea a feeling ahead of Wal-Mart.