The Commercialization of Extreme Sports (X Sports) Essay -- X Sports

The Commercialization of Extreme Sports (X Sports)ABSTRACTFor years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to wowork force and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet whatsoever other commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. afterwards these summer productions proved to be successful television and live witnesser events, ESPN expanded into the winter extreme sports. The Winter X Games imbibe been produced since 1997. This paper, which commences with the salary increase of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Ga mes have grown into events which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants.INTRODUCTIONOne need only take a quick glance at the daily freshlys to discover that baseball club in general is still in a state of regular change (Leonard, 1993). In the United States, this is especially true as the spoil boomers begin to age and the new generation comes of age. In particular, social scientists plant the emerging generation of youth, which has been labeled the X Generation, as extremists who at quantify defy both logic and protocol (Terrazas, 1998). Popular culture is a reflection of these attitudes, from the music of Marilyn Manson to the newly released video, Theres Something about Mary. Furthermore, this new gener... ...ents. (1996). On-line. gettable http//espn.go.com/editors/xgames/960925winterx.htmlWinter X Games facts. (1998). On-line. Available http//espn.go.com/xgames/winterx98/facts.htmlX Games fact she et. (1996). On-line. Available http//espn.go.com/editors/xgames/fact.htmlX Games moving to San Diego. (1997). On-line. Available http//espn.go.com/editors/xgames/0710sd.htmlX Games TV schedule. (1996). On-line. Available http//espn.go.com/editors/xgames/0429pr2.htmlYoungblut, S. (Ed.). (1998). behavior inside ESPNs X Games. New York Hyperion.Zipp, J. F. (1997). Spring Training. In Noll, R. G. & Zimbalist, A. (Eds.), Sports, jobs & taxes (pp. 427-451). Washington Brookings Institution.NOTES1This quotation, and others standardised it, is from Internet web pages. These sources do not contain page numbers, as none appear on the site.