Discussion on Business Organization Essay Example | Topics and Well Written Essays - 1000 words

Discussion on Business Organization - raise ExampleThis trade leadership may relate to pricing innovation, product innovation, bracing forms of promotion, development of new commercialise segments, or initiating a new trend in the grocery store. Quite often such market leaders may not be large organizations, but much innovative smaller organizations, alike Dyson in vacuum cleaners or organizations with better expertise, like specialized accounting firms or those with more talent and competencies, like Stella McCartney in fashion designing. Simon, 2009, p.29, terms such smaller organizations as out of sight champions. These hidden champions, reframe the definition of market leadership to market leadership not only in terms of market share, but see it as an extended claim to overall leadership in their markets (Simon, 2009, p.29). Table 1 below gives the advantages and disadvantages of market leadership. ... Compounding the contribution of these factors to problems in identif ying market leadership is the issue that some organizations, do not concentrate on achieving leadership by merely market share. They may to look to getting leadership in other aspects, like asset leadership, which gives them a boost towards taking over market leadership. Asset concentration may be in terms of competencies of the employees, or superior equipment or effectuality in distribution channels. Identifying market leadership thus becomes a more difficult endeavour (Pickton & Masterson, 2010, p.40). sideline in the path laid out by a market leader are the organizations that may be called market pursual. Market followers identify and keep a track of the successful ideas and strategies employ by market leaders. This does not imply that they follow a me-too product design and promotion schema. Rather, the strategy employed is to allow the market leader to employ resources in testing their innovative ideas and strategies, and then currency in by employing the successful inn ovative ideas and strategies themselves. This can be seen from the example of the competitors of McDonalds in the 1990s waiting for McDonald to identify locations for its outlets, using its resources, before moving into the location as a competitor. It is these market followers that need to identify the market leaders, so as to copy their successful innovative ideas and strategies (Pickton & Masterson, 2010, p.39). 2. The EC inequitable Commercial Practices Directive and the German Act against Unfair competition define unfair competition as unfair commercial practices that are likely to distort the economic behaviour of consumers (De