How the Hashatg trend changes TV

The coffee form In the office drawd to be the place where mickle garner to talk about the TV assigns they had watched the night before. Nowadays watching idiot box receiver receiver Isnt Just about enjoying your favorite program on the sofa. 95% of the popular sociable conver sit downion around Film and Television happens on chirrup and other favorable entanglements. People exchange with other fans and viewers, sh are their opinions and postulate with each other via Twitter, Mainstream, Faceable and co.Studies have manifestn that especially the younger audition watches tv with two marrows on the screen and a third on the smartened or computer. This second-screen-trend has brillianceted a virgin(a) movement of publicize, targeting specifically this younger audiences and at large(p) up a whole new market of advertising on Television. Many brands have already connected their Twitter accounts with TV advertising, victimisation gabardines. This leads us to the ques tion How does the tweed-trend change marketing and advertising In the TV and Media landscape?In this essay I will discuss the use of gabardines as a marketing tool In the film and television Industry and how this new trend might Impact on my prox career goals as a writer In the television Industry. wizard might catch himself asking, What an earth is a white? . The flannel emblem () is mainly found on kind networks homogeneous Twitter, Mainstream and Pinsetters and quite late Faceable joined the circle of flannel users. A washrag symbol is apply to unite specific tweets, photos, posts etc. About particular topics.Its a mood of organizing or grouping those posts. Washrags disregard help users on Twitter and Mainstream to happen topics that are similar to their admit posts or interests. However, the Washrag is desirewise a very economical but effective marketing tool. The marketers of walloping rims and companies lowlife track the washrag routine of social network u sers undo stool trends to boost their proclaim companies. The washrag makes it possible for them to research popular trends on Twitter and how many messages were sent regarding a specific washrag riches a particular time frame.It clear also be use to boost your visibility on social networks. If enough Individuals promote a washrag It will trend and attract more(prenominal) social network users. Ever since 2010 the most popular washrags at any given morsel have been displayed on the front page of Twitter as Trending Topics. only if put, washrags are a gravid way to organize Tweets, posts and photos but it is also very beneficial way of advertising a company, show or new products.Furthermore, television networks have been quick to notice the power of the washrag by displaying it in the bottom corner of the screen during a show or putting it in the end of a commercial. These types of washrags are called brand washrags as opposed to organic washrags which are started by fans or non master copy twitter users. Branded washrags can, for instance, serve as a tool of creating stopper around an upcoming episode of a TV show, even sot or film and stir up a conversation between fans. Then, the washrag Is usually the name of the program or the topic that Is discussed.It seems as if the washrag had been around forever, however Twitter joined the clan quite belatedly in 2013. But even though the Washrag is a moderately new trend it has already completely changed the way TV shows and Films are advertised. Only a couple of years ago, a new show or a new movie would be mainly promoted by the star of the film, by attending red carpet events or make an appearance on a popular talk show to disseminate the word about their newest movie. Professionally made posters and trailers could be seen on television or your local bus stop.Whilst those techniques are still used, the posters or the trailers would presently feature a little washrag symbol in the corner. Of course , a famous actor can still promote a new movie, but generally speaking, the marketing presentlyadays happens on Twitter and social networks, where fans are spreading the word of a new film or TV show by victimization the washrag. This has opened up a way to connect Television and social media and overall, the way of advertising has rifle lots more inter active, meaning the audience plays a key voice in the process.This is clearly visible in interactive shows, such as talk shows, live sport events or big gala events like the Golden globes or the Academy Awards. Here, the washrag is not only an active way of engaging the viewers but also a chess opening to ask questions and get in touch with the makers or stars of the show. Some shows, such as Project Runway, even give each contestant their own washrag for voting purposes. Likewise, the BBC family drama Pretty Little Liars gives a obedient example of the interactive usage of washrags between fans and the cast and rioters of the show.This might be partly due to the young age of the target audience, who are in their teens and mostly communicate with their friends via Faceable and Twitter. The series revolves around the mystery of a girls fade and when asked, the series creator / show runner l. Marlene King hints at approaching story developments based on which the audience can attempt to purpose the mystery. These are Just nearly of many shows that are successfully using the washrag for marketing purposes.For professionals working in marketing this means, in grade to built a brand they will eve to create a movement specific washrag in order to attract people on twitter to talk about their product, raise consciousness and engage the target audience, as well as following current washrag trends in order to make their content relevant to trending topics. While the star of the show or film still plays an important role in the progress process, the real marketing happens through the fans and social network users.The visible advertisement, such as posters has to big parts been replaced with the much more economical and at least as efficient advertisement through social networks, using washrags. This means the target audience who is spreading the word of a new show, movie or product all over the conception Wide Web, became a key role in modern advertising. Therefore, the audience becomes more and more influential and even manages to reach out to big production companies and media groups. A good example for how powerful the audiences impact authentically is, is the NBC show Community which has been facing a constant threat of cancellation.In an attempt to beneficial the show, the show runners inserted the washrag Accommodativeness at the end of the season three closing curtain and started a campaign to safe the show. The fans picked up the washrag quickly and as NBC noticed the trending washrag and how much attention the show had been given, influential the users of social network s are if it comes to marketing, but also that washrags can be a garish or even free marketing tool. This leads me to my next point. How much does the washrag trend and the second screen trend influences me as an free-lance film producer and writer and how can I use the trend to my advantage?As an independent filmmaker it would be intemperately to run a professionally organized campaign in order to promote a new project, since there is usually no compute for advertising placements on television, posters or even professionally designed campaigns. For me, social media represents a free or affordable alternative to promote my projects. The washrag is a no budget film- marketing tool that can boost my appearance on the Internet. The more creative the washrag, the more successful the self-initiated campaign can be. Many No Names on Twitter have more followers than some celebrities.This proves that social media platforms such as Twitter are a great way to market your brand, film or product. Furthermore, from a writers point of view, who would ideally like to work in television, it is always useful to keep an eye on marketing trends while writing an episode. This way, the writer can already think of washables puns in the show or tastiness that could be used for washrag advertising, such as Accommodativeness in Community, or even specifically create washrags for fans to interact in the Twitter society, much like in the example of Pretty Little Liars.However, all good things aside, the washrag trend also has its downside and using a washrag campaign for promotion purposes can electromotive forcely be a risky business. While it is reasonably safe to say that a successful washrag campaign has the potential to raise awareness and increase online conversations, it can certainly be hard to predict the outcome. Once the washrag is out there, the marketers have no mold over it and the development that the campaign might take is completely in the hands of the social media users. Some brands had to learn this lesson the hard way.When McDonalds introduced their washrag campaign Mysteries in 2008, the campaign quickly developed a life of its own and the designed washrag was used by Twitter users to tell their banish stories about the fast food chain. My personal favorite example of how washrags can go wrong is the Undersecretaries washrag campaign which was created to mourn the death of Margaret Thatcher. rather of reading the washrag Undersecretaries users read it as Undersecretaries and as result circumstantially mourned for the wrong lady.Status updates such as R. L. P Cheer. At least now well find out about life after love. Undersecretaries amused the online community for days, but had very little to do with the actual events. In decision it can be said, that the development of the washrag trend within the sat seven years of its first appearance on twitter, clearly demonstrates the importance of collaboration between social networks and the television and film industry in order to successfully market a new film or TV show.The washrag trend has completely transformed the way of advertising in the TV and media landscape and given the audience a much bigger role in the advertising process. Moreover, it gives small companies or independent artists like me an opportunity to market themselves and create an online appearance to raise awareness to their films or handled carefully. In other words, marketers need to think about how washrags can be in cooperated into their media campaigns without losing the control over the narrative.